It is not very often that companies can succeed and maintain success for over a century when the basis of their product range remains largely unchanged, but then again, not every company is Beiersdorf, and not every company can justify your faith in trading their binary options, can Beiersdorf?
Sometimes, the smallest change to an existing product can give you a competitive edge in the market place, and this was probably the case in 1882, when Beiersdorf was established, opinions are split as to the exact date, but most experts agree that the date to mention is March 28th 1882, when manufacturing began on a line of medical plasters using a revolutionary production method which had recently been patented.
For the first few years in its existence, the company remained relatively silent on the innovation front, while R&D efforts were being made, they initially bore no fruit.
The situation changed in 1908 when the company launched its lip balm, which by these days is known all over the world – Lobello, followed soon after by another brand new product – a moisturizer dubbed Nivea.
The two products mentioned above became an international sensation quite quickly, and by 1914 Beiersdorf was doing business in over 30 countries world-wide, with a larger than average US affiliate established in the early 1920’s.
The company’s structure remained largely unchanged for decades, it continued to make a rather small selection of products or brands, focusing on making its own products as good as they could be, in stark contrast to conventional wisdom regarding expansion.
At the beginning of the 21st century, Beiersdorf found itself at the center of a bitter bidding war as American giant Procter & Gamble sought to purchase the company, it became quickly apparent that P&G were not after the company as a whole, but rather only sought to purchase it for its brand names and recognition and that if the sale would be allowed to go through, the company, which was nearing its 120th year in existence would be, essentially stripped for parts and many jobs would be lost, along with some of Hamburg’s local heritage.
The bidding war lasted nearly 2 years, but at the end of it Beiersdorf was salvaged and remained firmly in place, allowing it to follow through with plans to open a brand new R&D facility, housing over 500 scientists advancing research in areas not only concerning Beiersdorf’s own products, but in other healthcare related issues, hoping to better the quality of life for many people.
Over 16,000 Beiersdorf employees can now be found on every continent, with a particularly large presence in India.
Beiersdorf joined the German stock exchange long ago, but began being traded on the DAX (Germany’s leading stock index) in 2008, further establishing itself as a financial force within Germany and the world.
Trading in Beiersdorf binary options is a matter of profit, loss and research, when one takes all 3 factors into account, one can possibly get a very clear picture into the company’s future and into one’s own success.