For a change, let’s begin with the bottom line – any potential binary options investment on what is widely considered the most recognizable brand name on earth cannot be an entirely bad investment, and when your brand happens to be something that consumers in over 200 countries drink 1.8 Billion servings of each and every day and is named Coca Cola, well, odds are it’s a good investment.

Granted, these days no one really believes it, but upon its inception, Coca Cola was marketed as a miracle elixir, able to cure a variety of illnesses such as headaches, morphine addiction, dyspepsia and even impotence.

Keep in mind those were the days of the late 19th century in the Atlanta region of the US, Coca Cola was really a nonalcoholic version of coca wine which was an American version of sorts for vin mariani which was a great success in Europe.

The origins of the company are rooted in the competition between 3 main adversaries, all of which had access to the original formula for the drink at one point or another, but by the turn of the century (despites disagreements that popped up later) most of the control over the formula and brand laid with Asa Candler and his partners and they proceeded to turn Coca Cola into the world wide phenomena it is today.

In its early days Cola was sold from soda taps that were located mostly in various pharmacies but the first step in its growth came in 1899 when the drink began to be bottled in Chattanooga, Tennessee which allowed it to be spread much further and maintain its taste for longer.

The parent company for the drink “Coca Cola Company” was incorporated in 1892 and has been publically traded since 1920.

Coca Cola operates in a somewhat irregular way, or at least a way that was irregular for the time when it started – the company itself does not open up production factories in new territories, instead it sells use of its syrup to bottlers in a specific territory, and those bottlers have exclusivity over the sales of Coca Cola in that region.

Several attempts have been made to reproduce Coca Cola’s formula which has been kept under wraps for decades; some like Pepsi were relatively successful, while other failed miserably, mostly due to the fact that by the time anyone had gotten around to it, Coca Cola was already a well-established monopoly.

As a mark of the of strength of its brand name, Coca Cola has been included in the Dow Jones since 1987, after being a part of it from 1932 to 1935, and as further proof that the company remains a profitable business it has paid increasing dividends to its shareholders for 49 years straight!

Trading in the company’s binary options is not a complicated matter as with other consumer products, Coca Cola has gotten to the point in which is considered to be an almost expected product in every household, so it is not as highly effected by economic downturns, or cost of living reports.

However, there is one main item that will demand your attention in addition to various profit and stock reports – while the company has attempted to market drinks that are less calorie filled, it remains on the forefront of the battle that many countries rage against obesity, especially that of children. The potential impact this has on Coca Cola binary options can come in the form of bans or restrictions on sales or additional health warnings to its bottles & cans which can, and likely will impact its sales in the specified region affected by the regulation.

Keep an eye out for such regulations, but other than that, invest in Coca Cola binary options and then just sit back, relax and enjoy a Coke.