For as long as people began paying for products with money instead of bartering goods, and possibly even before that time, you would not need to look very hard to find people willing to pay above and beyond market price to get the exact item or merchandise that they wanted, be it a prize bull up for auction at the county fair, a prized diamond and even something as mundane as a ton of rice, there were always people willing to pay extra to get what they wanted, and throughout history, the marketplace has grown quickly to adapt to those kind of people willing to pay the premium price on whatever it is they’re after.

The reason for such a specific market being successful are easy to see, but while the premium markets grow rapidly, there often is another market left unattended or at least less cultivated because it appeals to a much broader slice of the general population – those who cannot afford the premium products and are actually seeking to save whenever possible, but still want to own something that has an aura of exclusivity and price.

The discount market has seen sales booming over the last few decades as purchase parity increases, and companies established to cater to that market have seen income grow quickly, just like you might if you trade Fossil group binary options.

Specializing in the creation of various fashion accessories, Fossil Inc. was established in 1984 as a strictly importing business, but the rapid expansion of the business helped the young company purchase a few manufacturers and convert itself into a brand that not only sells fashion items but creates them.

The company currently creates accessories such as wallets, sunglasses, handbags, shoes along with items of clothing but its real specialty lays with the creation of a very distinct line of watches which it markets under the Fossil brand for the most part, but also under various fashionable brands such as Adidas, Armani, Karl Lagerfeld, DKNY, Diesel and a host of others.

In less than a decade from the time of its creation, Fossil had its IPO and has been traded on NASDAQ since 1993, with inclusion in the S&P 500 index following a few years later and cementing the company’s status as a US market leader and a financial force to be reckoned with.

For a company that employs a “mere” 10,000 people to have revenues exceeding $3 billion per year is somewhat of an achievement and a testimony to both the market and the need for the existence of Fossil Inc. and to Fossil’s ability to create nonstop interest in its products, an ability that has won the company its share of advertising awards throughout the years.

Your ability to succeed when trading Fossil Inc. binary options is of course dependent on your timing and investment, but also your ability to “read” the market and predict upcoming changes, you can do that by studying Fossil’s various income reports and shareholder reports, but also by keeping close watch on sales figures for the companies it supplies products to and any new contracts it may be about to seal in the name of expanding its brand.

Keep up with your Fossil Inc. binary options and you will not risk being a financial fossil yourself.