A technology giant in the truest sense of the word, the google brand name is virtually synonymous with internet searches, so much so that often, people don’t even say “I’ll search for that on the internet” instead opting to use the far more colloquial term – “I’ll google it”.

That very term should be a clear indication just how far Google has entrenched itself in the day to day life of the modern person, but its impact doesn’t stop there, in fact, it merely starts with that expression and is far more evident than one might think.

Founded by fellow Stanford university students Larry Page and Sergey Brin, Google’s initial and official mission statement was to “organize the world’s information and make it universally accessible and useful” it appears that mission while still ongoing (not to mention never-ending) has been quite successful.

Though its search engine was the initial and primary method of growth Google has long since moved on and developed to offer many other services, and while most are internet based – Gmail, Google drive, YouTube, Google + and others, it has developed to the point that it now offers not only different platforms for those services but also physical products to accompany them and harness their usefulness to our day to day lives.

These days, Google’s impact beyond the internet is mostly felt in its mobile phone operating system – Android, which runs roughly 80% of smartphones around the world, but it also produces a line of actual smartphones “nexus”, which tend to be high end devices but at a lower cost than that of iPhones or Samsung’s galaxy line.

Google currently employs over 50,000 people worldwide in 70 offices spread over 40 countries and it continues to grow, it also has more than 1 million data centers spread throughout the world, and those data centers currently handle a load of over 1 billion search requests per day generating over 25 petabytes of user information every single day.

Google’s initial public offering came in 2004 and represented an initial market capitalization of about 23 billion dollars; that number has escalated over the past decade, and now sits handsomely around 400 Billion dollars.

With such a monstrous size and varied areas of expertise, one might be slightly weary of trading in Google binary options, but don’t let its vast size fool you, simply put – trading in Google options is mostly the same as trading any other tech based stock.

One should pay close attention to the usual factors that are in play, on the financial side, that would mean paying close attention to any earnings reports, purchases or stock related issues, while the technological side requires you to have an understanding of the latest developments in the mobile world, or the world related to storage and cloud based technologies, all of which can have an impact on Google and its various subsidiaries.

While still a technology based company where basic technology option rules apply, Google’s size is such that it warrants at least some extra consideration, as the giant has been known to have various run-ins not only with its rivals but also governments after certain data it may have, this is not to warn you off what is a solid option, but simply to make sure you appreciate that with Google’s size come other issues that need to be considered when estimating its future movements.

But after all is said and done, and you’ve successfully traded in Google binary options maybe your next search should be for “how to properly store money”.

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