Picture this if you would: a company with yearly revenue in excess of $65 billion, net income of over $6 billion, nearly 275,000 employees and products that are sold in every corner of the globe, that company is PepsiCo, now, does that sound like a company that you would consider making a binary options investment in?
Of course it does…
Well then, would it surprise you to learn that company that you know as PepsiCo is actually the 2nd incarnation of the company, and that the first time – it went completely and utterly bankrupt?
Founded in 1880’s by Caleb Bradham Pepsi Cola was not named that until 1898, at which point, the drink began gaining in popularity, Bradham registered a patent on the drink’s formula in 1903 and further expansion seemed to be a forgone conclusion, and for a couple of decades, it was, but when the great depression hit, the company was over extended and could not avoid bankruptcy.
On June 8th 1931, the syrup recipe and trademark were purchased by Charles Guth, who used his position as president of one of the leading candy manufacturers of the time “Loft, Incorporated” to position Pepsi soda fountains in Loft’s many stores, he also used his influence to promote Pepsi across the country, however, the shareholders at Loft believed his doing so was misusing his position as company president, as a result, the shareholders sued Guth and won, and as a result of their win, the Guth version of Pepsi was absorbed into Loft and rebranded as Pepsi-Cola company.
In 1965 the company merged with Frito-Lay and PepsiCo was created, one of the world’s largest food based companies.
PepsiCo continued its growth within the food industry by buying out or merging with a number of various drink companies such as mountain dew, but also into restraint chains such as pizza hut, taco bell and many others.
In the late 90’s, the company decided to spin off its restaurant investments so it could focus mostly on expanding itself by other drink brands – it quickly purchased Tropicana, Gatorade and other snack companies.
A highlight in PepsiCo’s existence came in late 2005 when it managed to beat Coca-Cola in sales for the first time in the 112 year history of the rivalry. Coca-Cola had the better drink sales, but PepsiCo’s wider product base in non-carbonated drinks and snacks allowed it to retain control of the top.
The future of PepsiCo and the future of any binary options investment in PepsiCo really comes down to its continued income from various areas of operation. While snacks and drinks continue to be major source of income the company must also contend with growing criticism of the majority of the food industry and its role in society wide health issues such as obesity and diabetes, it would stand to reason that in order to keep profits up, PepsiCo might be forced to further diversify its healthier product lines so that they can stay ahead of any consumer blowback that may impact income.
PepsiCo binary options can be a good way to quench your thirst for profits if you avoid any rushes to judgment and keep in tune with market demands for its various products.