Every business man and woman basically strive for the same thing, no matter the area in which they operate they all want to be the best, the first, the most successful, the richest and contrary to popular belief, there’s nothing wrong with that, that one of the simplest principles of the capitalist system.

That being said, sometimes the market in question is so big and filled with so many opportunities that there’s absolutely nothing wrong with being second, if the first place has a billion dollars, all it really means is that you, as the second place, have half a billion, which is still quite a bit better than having none, right?

Vodaphone is in such a position, it is currently in just that position – it is widely recognized as the 2nd largest mobile communication company in the globe by almost any measure, and with revenues of over $38 billion a year and nearly 100,000 employees worldwide that’s one hell of a second place finish, in fact, that’s a second place that most traders of Vodaphone binary options are quite happy with.

Founded in 1980, Vodaphone was initially a part of Racal Electronics; it was established as part of an agreement with GE to advance military mobile radio technology but when the public sector exploded with demand for mobile phones it made its leap to becoming the giant it is today.

By 1986, the company was fully owned by Racal, and renamed Racal-Vodaphone and later – Racal Telecom, the company’s 1988 IPO on the London stock exchange created an odd situation, it’s value after floating only 20% of its stocks had grown so high it had exceeded the entire net worth of Racal electronics, by 1991 the situation had become unavoidable, and Racal Electronics demerged with Racal Telecom and Vodaphone came to be.

Vodaphone started buying up assets in the mid 90’s to give itself physical presence in the mobile world, it started out by buying relatively small to medium sized chains that dealt with sales of mobile phones or provided such services, initially only in cases where customers of those shops were primarily Vodaphone customers, but later it moved on to general purchases.

While the UK market was quite large and wealthy enough to allow the mobile phone market to expand, it was not large enough to contain Vodaphone’s ambitious plans.

In 1999 Vodaphone merged its US assets with Bell Atlantic, creating a new mobile network – Verizon wireless, which gave Vodaphone a foothold in the gigantic US communications market and assisted in turning it into a worldwide communications empire.

Vodaphone or one its many subsidiaries operate in nearly every corner of the globe, from Egypt, through South Africa, Brazil, Australia, Europe all the way to the US and it is only second in size and profits due to the immense size of the Chinese market which is dominated by China Mobile.

Since the mobile industry seems to be poised for further growth in the foreseeable future, there is no reason to believe that Vodaphone will decline to the point of vanishing, further expansion and incomes however are subject to 2 main items – new markets, such as the Chinese one will definitely bode well for incomes and new technologies that will increase profit on one hand but force new infrastructure on the other hand will also impact it.

Take those factors into account and the next call you make on your mobile will be to tell someone about how great your investment in Vodaphone binary options went.